You update or add a row
Zapier detects the change
That row moves through enrichment automatically
If you’ve ever worked with lead lists in Google Sheets, you know the problem:
The data looks fine at first…
Until you realize company names are missing, websites are outdated, and half the rows lack real context.
That’s where Zapier + Enrich-CRM come in.
With this setup, every time a row is updated in Google Sheets, it’s automatically enriched with fresh company and contact data — no manual research, no copy-pasting, no guessing.
Let’s break down exactly how this enrichment workflow works 👇
This Zap connects Google Sheets, Zapier, and Enrich CRM into a single, automated flow.
Once turned on, your spreadsheet enriches itself.
The workflow starts in Google Sheets.
Zapier watches for updated rows in your sheet — in this case, a file called “test file upload”.
To avoid processing the same row multiple times, the email column is used as the unique identifier.
What this means in practice:
You update or add a row
Zapier detects the change
That row moves through enrichment automatically